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Lancôme Loves St. Jude

“Moments of Happiness” for Lancome Loves St. Jude from Modern Vintage Pictures on Vimeo.

At St. Jude Children’s Hospital, no family receives a bill.

No.  Family.  Receives.  a.  Bill.

Founded by Danny Thomas in 1962, St. Jude Children’s Research Hospital® leads the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Research and treatments pioneered at St. Jude have improved the childhood cancer survival rate from 20% to 80%. At St. Jude, families are given fully equipped housing creating a sense of community and home during the most difficult times.

No child will ever be turned away based on race, religion or a family’s ability to pay. Though it costs over 2 million dollars a day to operate the hospital, the families at St. Jude never see a bill for treatment, travel, housing or food – because all a family should worry about is helping their child live.

Lancôme has raised over $12 million for St Jude since the start of their collaboration in 2010. Lancôme USA president, Xavier Vey says, “It’s a very important partnership for Lancôme.  It was rooted in a strong, shared belief in research and innovation that can transform lives. But that was just the beginning. For these families facing difficult times, we bring a slight moment of happiness. And that’s fundamental for Lancôme, because the brand is all about bringing happiness beyond beauty. We like to say that at Lancôme, you come to a counter to look more beautiful, but you leave happier.”

From September 29 to October 25th, Lancôme will donate $1 to St. Jude for every purchase on Lancôme-usa.com and at Lancôme counters nationwide. Please support St. Jude by making your makeup/skin care purchases through Lancôme exclusively until October 25th.  You can also post on social to raise awareness.

Cancer is something that has touched all of us in some way or another.  Share our video, and post a picture of your own “moment of happiness” or share your story of how St. Jude impacted your life. 

  •  Lancôme will make a $1 donation to St. Jude for every transaction made on Lancome-usa.com and at counters nationwide.
  • #LancomeLovesStJude (sil vous plais not “St.Jude’s”)
  • Instagram: @LancomeOfficial and @StJude, for Facebook: @LancômeUS
Make a purchase – make a difference.  Let’s end childhood cancer. Together.
 •        •       •       •       •       •       •       •       •       •       •       •        •       •       •       •       •
MVL & Bethany Joy Lenz extend a special thanks to everyone who made this ad possible:
Christina DeLeon, Alex Merkin, Tanner Hall, Sohaib Ali, Fohr Card, Hilary Hartling, Monique Lhuillier and Tym Buacharern.
Music • RED by Rob Simonsen
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50 Comments

  • Reply Zara

    Hi Joy

    Thank so much for sharing this important information with us. The video totally moved me to tears. It is absolutely beautiful to watch

    October 17, 2016 at 1:45 pm
  • Reply Emanuela

    Hi Joy, thank for sharing this with us! Very important and inspiring message. The video is so beautiful and emotional! Love ❤️

    October 17, 2016 at 2:23 pm
  • Reply Brittany

    Such a great cause! Love it!
    Is this your daughter in the video with you?

    October 17, 2016 at 5:05 pm
  • Reply Kimberly

    Hi Joy!

    Absolutely love the video and the cause. I’m actually heavily involved with Dance Marathon which is a fundraiser that benefits Children’s Miracle Network – a network of nonprofit children hospitals. If Modern Vintage Life is interested in donating/sponsoring/learning more about this philanthropy, I’d love to tell you more.

    Wishing you well!

    October 17, 2016 at 7:57 pm
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